College Project

Brief: Campaign for Childline Ireland encouraging children to speak out about upsetting encounters online.

Client: Grey & Childline Ireland

Media: Branding and product design

Outcome: Brand identity, app design and advertising

Concept: ‘Word it out’ is the result of a campaign to encourage children to speak out about upsetting encounters online. The concept is built around an app that is rolled out to schools and uses augmented reality on Snapchat to engage children and encourage them to open up and share their experiences directly with Childline.